Lucky the Ghost was born from a simple yet universal feeling: not quite fitting in. He’s a friendly apparition—playful, kind, and unfinished—created to represent those of us who still feel unseen, in transition, or incomplete. A ghost felt like the perfect metaphor: someone from somewhere forgotten, now floating through life trying to make sense of it all.
Lucky isn’t trying to be perfect = he’s trying to be present.
His long-term home will be television animation, but right now, Lucky lives on social media, slowly building a fanbase of people who see a little of themselves in a ghost. Whether you’re whole, half-formed, or still haunted by something... Lucky is here with you.
Lucky is the counterculture cousin to Mickey Mouse: a character for people who never felt like “everybody.”
Lucky is Always Growing and developing, check out some of the progress since his first inception.